Paper info: Cooperative and competitive relationship strategies in supply chains: evidence from Russian market
Cooperative and competitive relationship strategies in supply chains: evidence from Russian market
KonstantinV Krotov, MariaM Smirnova and SergeiP Kouchtch
Place of Publication
The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.
Supply Chain Management (SCM) - is one of the most popular and rapidly developing concepts in the field of strategic management, marketing and logistics in past decade. It was conceptualized as strategic-level logistics at the 80-s and then developed in different perspectives, such as marketing, logistics, strategic management, supply, etc. Probably the greatest influence on SCM concept was made by the theory of strategic management, which includes competitive strategies introduced by M. Porter, resource-based approach and the concept of core competences. Today SCM is widely adopted concept, popular among researchers, consulters and practitioners and getting more and more important for marketing specialists. It happens due to customer-orientation trend and putting customers' values first. SCM integrates key business functions (planning, logistics, marketing, etc.) of several firms (in supply chain) with purpose for meeting customers' requirements and bringing them maximum value by producing innovative products. We assume that further development of SCM will find itself in the field of marketing and customers' value and will follow the emerging of new technologies and development of new paradigms in strategic management (the dynamic capabilities theory, for instance). In our paper we answer the questions what capabilities do the companies need to create the value for customers in supply chains. To answer this question we made a theoretical investigation and analyzed the data of 152 companies at Russian market.