Paper info: CONGRUENCE BETWEEN PORTFOLIO PLANNING AND ADAPTATIONS - THE GORDIAN KNOT OF SHARING A PIE AND MAKING IT GROW AT THE SAME TIME
CONGRUENCE BETWEEN PORTFOLIO PLANNING AND ADAPTATIONS - THE GORDIAN KNOT OF SHARING A PIE AND MAKING IT GROW AT THE SAME TIME
Chris Ellegaard andPer Freytag
University of Southern Denmark
Place of Publication
The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.
In the present paper, the problem of a more gradual adaptation and choice of existing and potential relationships now and in the future is discussed. The process of adaptation is seen as making choices about prioritization in relation to partnering firms, but prioritizing should not be made in isolation from portfolio planning. Portfolio planning is a focusing process that demonstrates which limitations and possibilities are related to certain choices, seen from a focal firm's perspective. Adaptation describes how firms make particular choices in relation to each other. The aim of the paper is it to focus on the problem that adaptations are made gradually on this may have server impacts on portfolio planning. Portfolio planning may be made obsolete due to adaptations earlier made. If congruence in relationships should be achieved, a holistic view on portfolio planning and adaptations is needed.