Paper info: Twists and turns of triad business relationship recovery
Twists and turns of triad business relationship recovery
Anniina Salo,Jaana Tähtinen and Pauliina Ulkuniemi
Turku School of Economics and Business Administration
Place of Publication
The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.
This paper focuses on a triad business relationship recovery processes through a single case study. We address the question of what kind of process needs to take place in order to recover a business relationship on the verge of ending and what is the role of a third actor in the process. As the result, we model a process through which a triad business relationship is recovered and attraction, trust, and commitment are restored