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Paper info: Learning a New Business by Managing Resources and Interfaces. From Dealer to Auto Maker - The Case of DR MOTOR

Title


Learning a New Business by Managing Resources and Interfaces. From Dealer to Auto Maker - The Case of DR MOTOR

Authors


Andrea Perna
Uppsala University
Sweden
Andrea Perna and Francesco Ciabuschi

Place of Publication


The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.

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Abstract


In this study we adopt a resource network perspective to investigate the process of development of a new automobile venture, the DR MOTOR COMPANY. The analysis focuses on the development of the supply network and on the interaction between the firms involved in the creation of the DR5. We emphasize how DR-AG, a very small company compared to its giant competitors in the auto industry, "learned" and set up a new business by using its own and, to a great extent, suppliers' knowledge. We also look at how specific "interfaces" (mostly between suppliers) have been developed and used for the project. This paper contributes to the IMP field in three ways. First, it studies the issue of learning in networks (e.g., Håkansson et al., 1999) in relation to the specific case of new business development and from a small firm perspective, second, it provides a unique case study within the automotive industry, and third, it further develops key theoretical aspects within the IMP tradition, such as the application of the 4 Rs model and the concept of interfaces (e.g., Håkansson & Waluszewski, 2002 and 2007).