Paper info: The Service Paradox in Business-to-Business Markets
Title
The Service Paradox in Business-to-Business Markets
Authors
Judy Zolkiewski
Manchester Business School
United Kingdom
XIA ZHU
Manchester Business School
United Kingdom
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
Download
Download paper (119.5 kb) |