Paper info: The Management of Customer Portfolios: Reconciling Extensive and Intensive Prescriptions
Title
The Management of Customer Portfolios: Reconciling Extensive and Intensive Prescriptions
Authors
Geoff Easton
Lancaster University
United Kingdom
Markus Vanharanta
Lancaster University
United Kingdom
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
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