Frontpage  About  admin@impgroup.org
Paper info: The Management of Customer Portfolios: Reconciling Extensive and Intensive Prescriptions

Title


The Management of Customer Portfolios: Reconciling Extensive and Intensive Prescriptions

Authors


Geoff Easton
Lancaster University
United Kingdom
Geoff Easton and
Markus Vanharanta
Lancaster University
United Kingdom
Markus Vanharanta

Place of Publication


The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.

Download