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Paper info: "OK. Iíll get that to you by Friday" - The Role of Commitments in B2B Relationships

Title


"OK. Iíll get that to you by Friday" - The Role of Commitments in B2B Relationships

Authors


Alan Gilchrist
Lancaster University
United Kingdom
Alan Gilchrist ,
Geoff Easton
Lancaster University
United Kingdom
Geoff Easton and
Peter Lenney
Lancaster University
United Kingdom
Peter Lenney

Place of Publication


The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.

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