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Paper info: Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

Title


Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

Authors


Annalisa Tunisini
Catholic University
Italy
Annalisa Tunisini ,
Bjoern Sven Ivens
0
Switzerland
Bjoern Sven Ivens and
Catherine Pardo
EM Lyon
France
Catherine Pardo

Place of Publication


The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.

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