Paper info: Initiation Of Business-To Business Relationships
Title
Initiation Of Business-To Business Relationships
Authors
Bo Edvardsson,
Maria Holmlund
and
Tore Strandvik
Maria Holmlund
Hanken School of Economics
Finland
Tore Strandvik
Hanken School of Economics
Finland
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
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