Paper info: 'Beauty Parade': a proposed diagnostic tool to rate suitable partners to licensing agreements
Title
'Beauty Parade': a proposed diagnostic tool to rate suitable partners to licensing agreements
Authors
Alistair J Ingleby and
Maurizio Catulli
Maurizio Catulli
University of Hertfordshire
United Kingdom
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
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