Paper info: Exploring Marketing-Purchasing Integration in Marketing Service Procurement
Title
Exploring Marketing-Purchasing Integration in Marketing Service Procurement
Authors
Evi Hartmann
ebs European Business School, International University
Germany
Lydia Bals
ebs European Business School, International University
Germany
Thomas Ritter
Copenhagen Business School
Denmark
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
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