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Paper info: Ranking of Interaction Antecedents in determining Adaptations/ Innovation within the Buyer-Seller Relationship: A Pair-wise comparison approach

Title


Ranking of Interaction Antecedents in determining Adaptations/ Innovation within the Buyer-Seller Relationship: A Pair-wise comparison approach

Authors


Azmi bin Ab. Rahman and
Che Rozenan Zainal Abidin
International University College of Technology Twintech
Malaysia
Che Rozenan Zainal Abidin

Place of Publication


The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.

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