Paper info: Ranking of Interaction Antecedents in determining Adaptations/ Innovation within the Buyer-Seller Relationship: A Pair-wise comparison approach
Title
Ranking of Interaction Antecedents in determining Adaptations/ Innovation within the Buyer-Seller Relationship: A Pair-wise comparison approach
Authors
Azmi bin Ab. Rahman and
Che Rozenan Zainal Abidin
Che Rozenan Zainal Abidin
International University College of Technology Twintech
Malaysia
Place of Publication
The paper was published at the 23rd IMP-conference in Manchester, UK in 2007.
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