Paper info: Employing the First Customer Reference to Support Software Marketing: Using Multiple Analysis Methods to Analyze Empirical Evidence
Title
Employing the First Customer Reference to Support Software Marketing: Using Multiple Analysis Methods to Analyze Empirical Evidence
Authors
Jari Ruokolainen
Helsinki University of Technology
Finland
Place of Publication
The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.
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