Paper info: Purchasing Business Services: The Impact of Perceived Risk on Buyer-Seller Interaction
Title
Purchasing Business Services: The Impact of Perceived Risk on Buyer-Seller Interaction
Authors
Wendy van der Valk
Technical University Eindhoven and Delft
Netherlands
Wesley Johnston
Georgia State University
United States
Place of Publication
The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.
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