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Paper info: Taxonomy of Customer Reference Communication: A Pilot Case Study in the ICT Sector

Title


Taxonomy of Customer Reference Communication: A Pilot Case Study in the ICT Sector

Authors


Anne Jalkala
Lappeenranta University of Technology
Finland
Anne Jalkala and
Risto T. Salminen
Lappeenranta University of Technology
Finland
Risto T. Salminen

Place of Publication


The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.

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