Paper info: Taxonomy of Customer Reference Communication: A Pilot Case Study in the ICT Sector
Title
Taxonomy of Customer Reference Communication: A Pilot Case Study in the ICT Sector
Authors
Anne Jalkala
Lappeenranta University of Technology
Finland
Risto T. Salminen
Lappeenranta University of Technology
Finland
Place of Publication
The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.
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