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Paper info: Are Services Marketing and the Marketing of Products Different? A Governance Approach

Title


Are Services Marketing and the Marketing of Products Different? A Governance Approach

Authors


Bjoern Sven Ivens
0
Switzerland
Bjoern Sven Ivens and
Catherine Pardo
EM Lyon
France
Catherine Pardo

Place of Publication


The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.

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(126.3 kb)