Paper info: Cross-Fertilization and Isomorphism: The Role of Consumer Culture. Theory, Institutional Theory and Institutional Semiotics in Business Markets
Title
Cross-Fertilization and Isomorphism: The Role of Consumer Culture. Theory, Institutional Theory and Institutional Semiotics in Business Markets
Authors
Margo Buchanan-Oliver
The University of Auckland
New Zealand
Place of Publication
The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.
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