Paper info: Testing the International Relationship Marketing Model in the Search, Selection and Management of International Licensing Partners: The Case of the Chemical Products for the Road Repair Industry
Title
Testing the International Relationship Marketing Model in the Search, Selection and Management of International Licensing Partners: The Case of the Chemical Products for the Road Repair Industry
Authors
Alistair Ingleby, Arvin Annia and
Maurizio Catulli
Maurizio Catulli
University of Hertfordshire
United Kingdom
Place of Publication
The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.
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