Frontpage  About  admin@impgroup.org
Paper info: Testing the International Relationship Marketing Model in the Search, Selection and Management of International Licensing Partners: The Case of the Chemical Products for the Road Repair Industry

Title


Testing the International Relationship Marketing Model in the Search, Selection and Management of International Licensing Partners: The Case of the Chemical Products for the Road Repair Industry

Authors


Alistair Ingleby, Arvin Annia and
Maurizio Catulli
University of Hertfordshire
United Kingdom
Maurizio Catulli

Place of Publication


The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.

Download


Download paper
(136.1 kb)