Paper info: Cross-cultural challenges to the IMP paradigm: evidence from Chinese markets
Cross-cultural challenges to the IMP paradigm: evidence from Chinese markets
University of Newcastle
Place of Publication
The paper was published at the 16th IMP-conference in Bath, U.K in 2000.
This paper proposes a review of the current Industrial Marketing and Purchasing (IMP)paradigm to include the effects of culture in international business. The authors aim to showthrough evidence and analysis of Chinese business practices that even Chinese culturenuances can be included in IMP models. Indeed the absorption of culture enhances theintersubjective certifiability of network theory.