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Paper info: The 'Burden' of Key Customer Relationships

Title


The 'Burden' of Key Customer Relationships

Authors


M Vilgon and
Susanne Hertz
Jönköping International Business School
Sweden
Susanne Hertz

Place of Publication


The paper was published at the 18th IMP-conference in Dijon, France in 2002. It was presented in track track four.

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