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Paper info: Trust as a Mediating Variable in a Complex Model of Channel Member Behaviour

Title


Trust as a Mediating Variable in a Complex Model of Channel Member Behaviour

Authors


Gary Davies and Margarida Duarte

Place of Publication


The paper was published at the 16th IMP-conference in Bath, U.K in 2000.

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Abstract


The purpose of this study is to develop and test a model of channel member behaviour thathypothesises a central mediating effect for trust between power constructs and keybehavioural and attitudinal relationship outcomes. The model is tested on a large sample in asingle channel using a dyadic approach.