Paper info: Trust as a Mediating Variable in a Complex Model of Channel Member Behaviour
Trust as a Mediating Variable in a Complex Model of Channel Member Behaviour
Gary Davies and Margarida Duarte
Place of Publication
The paper was published at the 16th IMP-conference in Bath, U.K in 2000.
The purpose of this study is to develop and test a model of channel member behaviour thathypothesises a central mediating effect for trust between power constructs and keybehavioural and attitudinal relationship outcomes. The model is tested on a large sample in asingle channel using a dyadic approach.