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Paper info: Tackling the challenges in bying value-added marketing services

Title


Tackling the challenges in bying value-added marketing services

Authors


Finn Wynstra
Erasmus University Rotterdam
Netherlands
Finn Wynstra ,
Marc Reunis
Delft University of Technology (TUD)
Netherlands
Marc Reunis and
Wendy van der Valk
Technical University Eindhoven and Delft
Netherlands
Wendy van der Valk

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

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