Paper info: Tackling the challenges in bying value-added marketing services
Title
Tackling the challenges in bying value-added marketing services
Authors
Finn Wynstra
Erasmus University Rotterdam
Netherlands
Marc Reunis
Delft University of Technology (TUD)
Netherlands
Wendy van der Valk
Technical University Eindhoven and Delft
Netherlands
Place of Publication
The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.
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