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Paper info: Russian Retail Chains vs. Foreign Retailers:Changes within the Industry and Supplier-Retailer Relationships

Title


Russian Retail Chains vs. Foreign Retailers:Changes within the Industry and Supplier-Retailer Relationships

Authors


Olga Tretyak,Marina Sheresheva

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

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Abstract


In recent years there has been major growth in the retail sector in Russia. TheRussian retail market has undergone numerous changes, with retail chains becomingincreasingly powerful. This process was clearly accelerated by recent arrival offoreign retail “heavyweights” known for their aggressive marketing strategy and thesuccessful implementation of modern business practices. Challenged by the prospectof fast arising foreign competition, Russian retailers actively seek for adequateresponse trying to gain additional advantages. In this paper we look at the changesthat have recently happened in the Russian retailing and what the impact, if any, hasbeen on supplier-retailer relationships.