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Paper info: The Challenge of coordinating connectedness amongstdifferent stakeholders in dispersed networks: The Case ofFinnish Tourism Enterprises

Title


The Challenge of coordinating connectedness amongstdifferent stakeholders in dispersed networks: The Case ofFinnish Tourism Enterprises

Authors


Arja I. Lemmetyinen and Frank M. Go

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

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Abstract


This paper investigates the challenges the Finnish Tourism Companies are facing today in the formof the twin dynamics of globalisation and e-commerce. Co-operation and networking are seen asan instrument of choice for small, medium and micro sized tourism enterprises (SMMTEs) tomanage dis-economies. The theoretical framework of the network is applied in a tourism businesscontext. The article examines how to foster and coordinate connectedness amongst differentstakeholders and how to build a network identity in dispersed networks. In the case study, bothstrengthening of the network’s identity and synergetic electronic communication can be seen assteps towards effective and efficient coordination. Narrative interviews, evaluation of web sites andparticipative observation are used as methods for data gathering.