Frontpage  About  admin@impgroup.org
Paper info: Multiple versions of marketsMultiplicity and performativity in marketing practice

Title


Multiple versions of marketsMultiplicity and performativity in marketing practice

Authors


Claes-Fredrik Helgesson
Linköping University
Sweden
Claes-Fredrik Helgesson and
Hans Kjellberg
Stockholm School of Economics
Sweden
Hans Kjellberg

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

Download


Download paper
(341.9 kb)