Paper info: FACING THE CHINESE BUSINESS NETWORK IN SOUTHEAST ASIANMARKETS. OVERCOMING THE DUALITY BETWEEN NORDIC ANDCHINESE BUSINESS NETWORKS
FACING THE CHINESE BUSINESS NETWORK IN SOUTHEAST ASIANMARKETS. OVERCOMING THE DUALITY BETWEEN NORDIC ANDCHINESE BUSINESS NETWORKS
Hans Jansson andJoachim Ramström
Place of Publication
The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.
In this paper two different ways of organizing business activities are discussed and compared: the Nordicbusiness network model and the ethnic Chinese business network model. Important differences betweenthese different models are outlined and the models are compared. The study focuses on how thesedifferences take shape in certain types of relationships and behaviours when firms from two differentcontexts meet.The industrial network approach has been developed and empirically tested, to a large extent, in theNordic countries, whereas it can be viewed as a Nordic business network model, being well suited forstudying relationship and network behaviour of Finnish and Swedish firms. Its vocabulary, thoughtpatterns and logic can directly be used to explain such firms’ relationship behaviour. Hence, it is a goodtool for understanding the Nordic network context. On the surface, the overseas Chinese businessnetwork model resemble ‘classic’ external business networks like those found in the West, but businessnetworks in the overseas Chinese context differ sociologically, organizationally and economically frominter-firm networks in the West.The paper builds on two separate studies; one conducted in the 1980s, and one conducted in the 2005swith Finnish and Swedish firms in the overseas Chinese context in Southeast Asia. Findings suggest thatFinnish / Swedish and overseas Chinese deviate from their native behaviour when conducting businesswith each other, resulting in a mix of network relationships from both contexts.Keywords: Nordic business network, overseas Chinese network, relationship management