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Paper info: When a Relationship is 'Transactionalized'; The Introduction of Reverse Auctions in a Key Account Relationship

Title


When a Relationship is 'Transactionalized'; The Introduction of Reverse Auctions in a Key Account Relationship

Authors


Bjoern Sven Ivens
0
Switzerland
Bjoern Sven Ivens and
Catherine Pardo
EM Lyon
France
Catherine Pardo

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

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