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Paper info: The relationship of product development and marketing in industrial segmentation

Title


The relationship of product development and marketing in industrial segmentation

Authors


Ann Højbjerg Clarke
University of Southern Denmark
Denmark
Ann Højbjerg Clarke and
Per Freytag
University of Southern Denmark
Denmark
Per Freytag

Place of Publication


The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.

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