Paper info: Measuring relational norms: some methodological issues
Measuring relational norms: some methodological issues
Bjoern Sven Ivens
Place of Publication
The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.
This study questions the validity of the operationalisations of Macneilís norms which havebeen used in published studies. It compares the evaluation of two B2B exchanges usingfeatures that are fundamental to arguments which underpin Macneilís concepts. Thediscrepancies between the results are statistically significant.