Paper info: OPPORTUNITIES, RELATIONAL EMBEDDEDNESS AND NETWORK STRUCTURE
OPPORTUNITIES, RELATIONAL EMBEDDEDNESS AND NETWORK STRUCTURE
Desireť Blankenburg Holm,Martin Johanson and Ulf Andersson
Place of Publication
The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005.
Network structures and relational characteristics have become increasingly prevalent in the study ofhow firms find and exploit market and technological opportunities. Some scholars claim that a largenumber of relationships with a low degree of relational embeddedness facilitate a firmís possibilities togather new knowledge; others stress a high degree of embeddedness between the firm and itscounterparts in order to absorb the new knowledge. The same bi-polarity can be seen when networkstructures are considered; certain scholars favor open structures while others favor closed networkstructures. The fact that each firm has restrictions in terms of resources highlights the question of howconfigurations of networks and relationships influence firmsí possibilities to find and exploitopportunities. In this paper, we utilize different strands of theories about network structure andrelationship characteristics to develop an understanding of how they should be configured in order tofacilitate a firmís search for opportunities.Keywords: Opportunities, Relational Embeddedness, Network Structure