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Paper info: The Role of References in International Business Marketing

Title


The Role of References in International Business Marketing

Authors


EK Möller and
Risto T. Salminen
Lappeenranta University of Technology
Finland
Risto T. Salminen

Place of Publication


The paper was published at the 18th IMP-conference in Dijon, France in 2002. It was presented in track track two.

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