Paper info: The Role of References in International Business Marketing
Title
The Role of References in International Business Marketing
Authors
EK Möller and
Risto T. Salminen
Risto T. Salminen
Lappeenranta University of Technology
Finland
Place of Publication
The paper was published at the 18th IMP-conference in Dijon, France in 2002. It was presented in track track two.
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