Paper info: Who is our Customer? Analysis of Software Company's Value Creation Strategies
Title
Who is our Customer? Analysis of Software Company's Value Creation Strategies
Authors
Juhani Warsta
University of Oulu
Finland
Veikko Seppänen
University of Oulu
Finland
Place of Publication
The paper was published at the 20th IMP-conference in Copenhagen, Denmark in 2004.
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