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Paper info: Who is our Customer? Analysis of Software Company's Value Creation Strategies

Title


Who is our Customer? Analysis of Software Company's Value Creation Strategies

Authors


Juhani Warsta
University of Oulu
Finland
Juhani Warsta , Sari Juntunen and
Veikko Seppänen
University of Oulu
Finland
Veikko Seppänen

Place of Publication


The paper was published at the 20th IMP-conference in Copenhagen, Denmark in 2004.

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