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Paper info: VIKINGS, NETWORKS, COMPETITIVENESS AND dot.com:- Network Concepts Applied to Competitiveness in IT Industries

Title


VIKINGS, NETWORKS, COMPETITIVENESS AND dot.com:- Network Concepts Applied to Competitiveness in IT Industries

Authors


Malcolm Cunningham

Place of Publication


The paper was published at the 16th IMP-conference in Bath, U.K in 2000.

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Abstract


A thousand years ago pagan Vikings from Scandinavia spread fear and terror all over Europe.They were fearless and adventuresome; their ideas and beliefs were novel and met strongresistance. But they took root and prospered. Some Vikings came from Sigtuna and Birka inSweden. Their clan leaders were called Sven, Erik and Bjorn. Their gods were Odin, Thor andFroya.The modern Vikings are academic researchers. They are to be found in the Universities ofUppsala, Stockholm, Linkoping, Gothenberg, etc. Their names are Jan Johanson, HäkanHäkansson, Lars-Gunnar Mattson et. al. Their gods are Relationships, Interaction andNetworks. Their ideas, concepts and research frameworks have their origins in the same spiritof adventure as their forebears. Crucially, they have extended the boundaries and massivelyenriched our knowledge of business-to-business markets. This paper is a tribute to the SwedishIMP researchers from an Anglo-Saxon convert.