Paper info: Measuring relational norms: a methodological dilemma?
Measuring relational norms: a methodological dilemma?
Bjoern Sven Ivens
Place of Publication
The paper was published at the 20th IMP-conference in Copenhagen, Denmark in 2004.
This study questions the validity of the operationalisations of Macneil's norms which have beenused in published studies. It compares the evaluation of two B2B exchanges using publishedmeasures of norms with new measures which it asserts take fuller account of Macneil's concepts.The discrepancies between the results are statistically significant.