Paper info: Postmerger B2B Marketing Strategies in the Oil industry
Title
Postmerger B2B Marketing Strategies in the Oil industry
Authors
AR Mosly, TM Mosli and
Wesley Johnston
Wesley Johnston
Georgia State University
United States
Place of Publication
The paper was published at the 18th IMP-conference in Dijon, France in 2002. It was presented in track two.
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