Paper info: Meta-Phrasing Information And Communication Technology Metaphors To Business Networks: Reflections On How We Make Sense Of Business Relationships
Meta-Phrasing Information And Communication Technology Metaphors To Business Networks: Reflections On How We Make Sense Of Business Relationships
Gamila Shoib,Pete Naude ,Stefanos Mouzas and Stephan Henneberg
Manchester Business School
Place of Publication
The paper was published at the 19th IMP-conference in Lugano, Switzerland in 2003.
Recent developments in Information and Communication Technology (ICT) have clearly been much focused on how best to design and manage complex Inter-Organisational Information Systems. But in the same way that the IMP Group has traditionally used metaphors to facilitate our understanding of how companies interact, so too have researchers in Information Systems used different metaphors to aid their own. Both disciplines also overlap in their interest in networks, although this metaphor itself serves different purposes to the two groups. In this paper we look at some of the metaphors used within Information and Communication Technology and comment upon what we may be able to learn from these in terms of designing and operating within complex inter-organisational business relationships.This paper is structured around three broad themes. First, based upon earlier work, we look at the role of metaphors in management studies in general. We then go on to comment upon some of the metaphors used by researchers working with Information and Communication Technology and finally we assess the extent of their applicability in aiding us to make sense of complex business relationships.Keywords: Metaphors; Business-to-Business (B2B) Networks; Information Systems (IS); Information and Communication Technology (ICT).