Paper info: Managing Perceived Risk For Better Performance In High Value, Low Volume Supply Networks: A Case Study Of Need Uncertainty From The UK Naval Shipbuilding Sector
Managing Perceived Risk For Better Performance In High Value, Low Volume Supply Networks: A Case Study Of Need Uncertainty From The UK Naval Shipbuilding Sector
Andrew Cox, Joanne Wright and Joe Sanderson
Place of Publication
The paper was published at the 19th IMP-conference in Lugano, Switzerland in 2003.
The aims of this paper are three-fold. Firstly, we present a brief review of the literature in order to identify some of the key variables that have been used to explain the levels of risk associated with given purchase situations. Secondly, we briefly discuss what the literature tells us about risk handling strategies, focusing in particular on the buying firm's likely response to different levels and types of perceived risk. Finally, we discuss a case study drawn from an on-going research project in the UK naval shipbuilding sector. The aim of this research project is to understand why a number of buying organizations are experiencing performance problems in particular supply networks, and to suggest strategies for improvement. Our interest in this paper is to explore what insights might be offered into this case study by the literature dealing with perceived risk.