Paper info

Trust building behaviour within the Balinese fresh produce industry

Nyoman Parining and Peter J. Batt

The paper was published at the 18th IMP-conference in Perth, Australia in 2002.

Regression analysis confirms that relational satisfaction communication and theavailability of alternatives have a significant positive relationship on the development oftrust between vegetable farmers and traders in Bali. While no relationship betweenpower/dependence and a strong personal relationship was found to influence trust, themaking of relational investments by traders had a significant negative relationship ontrust, suggesting that such investments provide farmers with few tangible benefits.