Paper info: Trust building behaviour within the Balinese fresh produce industry
Trust building behaviour within the Balinese fresh produce industry
Nyoman Parining andPeter J. Batt
Peter J. Batt
Curtin University of Technology Western Australia
Place of Publication
The paper was published at the 18th IMP-conference in Perth, Australia in 2002.
Regression analysis confirms that relational satisfaction communication and theavailability of alternatives have a significant positive relationship on the development oftrust between vegetable farmers and traders in Bali. While no relationship betweenpower/dependence and a strong personal relationship was found to influence trust, themaking of relational investments by traders had a significant negative relationship ontrust, suggesting that such investments provide farmers with few tangible benefits.