Paper info: Changes in the organisation of food marketing systems in South East Asia: a preliminary assessment
Changes in the organisation of food marketing systems in South East Asia: a preliminary assessment
Andrew Fearne, Jean-Joseph Cadilhon, Nigel Poole and Paule Moustier
Place of Publication
The paper was published at the 18th IMP-conference in Perth, Australia in 2002.
This paper reviews the literature on fresh food marketing systems in South East Asia andproposes a conceptual framework for their study, as part of a research project on the role ofwholesale markets in Vietnamese fresh food urban supply chains. The literature reviewdiscusses conceptual frameworks for studies on food marketing systems in a developingcountry context, which reveals a lack of consideration of socio-cultural issues amongst theenvironmental factors that impact on food marketing systems. Elements such as trust andconsumption habits in food marketing systems are discussed. An integrated framework isproposed, including what are perceived as critical factors in the understanding of existingfood marketing systems in Vietnam: product characteristics, stakeholder interests, the impactof environmental factors on the food supply chains and particularly those of informalinstitutions arising from socio-cultural factors specific to the study area.