Paper info: Toward developing measures of business relationships
Toward developing measures of business relationships
University of Sydney
University of Western Sydney
Place of Publication
The paper was published at the 18th IMP-conference in Perth, Australia in 2002.
Using the IMP 2 database, this paper moves towards developing an expanded set of measures of the connectedness of business-to-business relationships. Our results reveal significant differences between countries and the intensity of response between firms inEurope (Sweden and Germany) and China