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Paper info: Screening of partner relationships in software business: From commencement to continuous assessment

Title


Screening of partner relationships in software business: From commencement to continuous assessment

Authors


Juhani Warsta
University of Oulu
Finland
Juhani Warsta , Minna Lappi and
Veikko Seppänen
University of Oulu
Finland
Veikko Seppänen

Place of Publication


The paper was published at the 17th IMP-conference in Oslo, Norway in 2001.

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Abstract


The establishment and development of business-to-business relationships arecommonly evaluated from the customers? perspective. In this paper we look theprocess mainly from the opposite direction. We define the supplier's partner selectionprocess as continuous assessment of relationships with customers, rather than merelycommencement needed during the early contract negotiation phase. We haveinvestigated Finnish software companies entering into the USA, to analyze theprocesses and factors related to establishing partner relationships. We will depictrelationship screening as consisting of the commencement process and the continuingscreening process.