Paper info: THE IMPACT OF WEB BASED TECHNOLOGIES IN THE PERFORMANCE OF FINANCIAL INSTUTIONS
THE IMPACT OF WEB BASED TECHNOLOGIES IN THE PERFORMANCE OF FINANCIAL INSTUTIONS
Carmen de Pablos
Place of Publication
The paper was published at the 17th IMP-conference in Oslo, Norway in 2001.
As many other authors since early ninties (Armour, H.O.; Teece, D.J., 1978; Summer etal., 1990; Meyer, 1991; Pettigrew and Whipp, 1991; 1993; Thomas et al, 1994) we tryto measure the performance achieved in insurance companies as a result of properlyimplementing new information and communication technologies (specifically those wedefine as web-based technologies). Although organisational performance has beenmeasured in different ways, there are not available guides that allow researchers choosea proper measure. Multiple measures have been chosen in a random way (Kenneth, L.;Lawrence, J.; Boatwright, E., 1996). A way to front this problem is by using a dualperspective. Concretely in this study we propose a new measure in order to evaluate theimpact of web based technologies in the relationship with customers. In this way wespeak about agility as a combination of four different dimensions.