Paper info

Interactions, Relationships and Networks - Past, Present and Future

Pete Naude , Peter Turnbull and Sheena Leek

The paper was published at the 17th IMP-conference in Oslo, Norway in 2001.

This paper aims to take a broad overview of business-to-business marketing andcritically evaluate the problems and limitations of the research that has beenconducted in the past 15-20 years. Based on this analysis a research agenda isidentified which the authors believe should further develop knowledge in respect ofinter-organizational interaction, relationships and networks.