Paper info: The Future Role of Shipping in Global Automotive Supply Chains
The Future Role of Shipping in Global Automotive Supply Chains
André Kroneberg & Bengt Ramberg
Place of Publication
The paper was published at the 17th IMP-conference in Oslo, Norway in 2001.
Traditional automotive supply chains are contrasted to the way automotive supplychains may be organised in the future in order to discuss the changing role ofshipping companies. A shipping company's core capabilities, business relations andservice portfolio define its role.In the next few years, the traditional shipping companies may have to evolve fromhighly specialized, asset-based operators into operators with significant systemscapability and possibly logistics management and alliance capability as well. Nowseems to be the right time to start preparing for a future radically different from thesituation today.The paper draws upon an extensive research project carried out by WalleniusWilhelmsen Lines (WWL). WWL is one of the world's largest vehicle and ro/rotransportation and logistics companies with an annual turnover reaching 1.5 billionUSD. The WWL fleet consists of more than 60 large vessels.