Paper info

E*BUSINESS FOR TRADITIONAL BUSINESS-TO-BUSINESS COMPANIES: A CASE EXAMPLE

HMEDAL-BAKARY, MOHAMED EID, TAMER MOSLI and Wesley Johnston

The paper was published at the 17th IMP-conference in Oslo, Norway in 2001.

The purpose of this paper is to show the effect of e business as a trend in affecting theactivities of large companies and their way of doing business. David Liederbach, IBMDirector of e-commerce marketing defined ? E-business is extending any businessprocess from one company to its trading partners. And using web technology toautomate the internal business processes as well. E-Commerce is a distinct subsetwrapped around the marketing, sales and part of the customers support processes, andthe trading partners you deal with for these business processes?