Paper info

Mapping Mindscapes as a Diagnostic Tool to Understanding Cultivation Processes in Emerging Economic Landscapes

Gay Bjercke

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The paper was published at the 17th IMP-conference in Oslo, Norway in 2001.

This paper reports on a longitudinal case study of the interplay between two partnerscollaborating in an international joint venture. The paper develops a diagnostic toolfor investigating, conceptualizing and discussing the collaboration process in aparternship and alliance. It draws on the Industrial Network Approach (Håkansson1987) and I Ching (Wilhelm and Baynes 1967) in developing an analytical frameworkthat is dynamic, holistic and internally consistent, where RAA configurations are usedas conceptual tools for characterizing core elements of corporate culture. Thediagnostic tool ? the hexagram ? endeavors to allow for dynamic dimensions to play agreater role in management research by pointing to the significance of mappingmindscapes as a tool to understanding cultivation processesin emerging economic landscapes.The core ideas presented herein comes form a creative and unique mindscape,attempting to bridge old and new, but mindful that the receptive is also required ifthese ideas are to gain hold and grow. It follows that I shall look forward toreceiving your comments and ideas.