Paper info: EXPANDING THE FRAMEWORK OF BONDS Cases from the Truck Producing Industry
EXPANDING THE FRAMEWORK OF BONDS Cases from the Truck Producing Industry
Place of Publication
The paper was published at the 16th IMP-conference in Bath, U.K in 2000.
The IMP group has found six different kinds of bonds in the cooperation between companies.These bonds are technical, economic, time, legal, social and knowledge bonds.(Hammarkvist, Håkansson, Mattson 1982) (Johanson & Mattsson 1987) It is in this papersuggested that these six bonds do however not give a picture that would cover industrialrelationships completely. Additional bonds have been recognized in the past years in servicemarketing. Bonds such as cultural, ideological, geographical and psychological bonds.(Liljander & Strandvik 1995) By combining the bonds that the IMP group has found withthose from the service marketing perspective a more complete model have been proposed.