Paper info

The value co-creation journey: a longitudinal process unfolding in a network through collaboration

Andrea Perna , Thomas O’Toole, Enrico Baraldi and Gian Luca Gregori

The paper was published at the 35th IMP-conference in Paris, France in 2019.

The aim of this paper is to develop our understanding of the co-creation process in business networks. This paper contributes to the IMP approach in two ways. First, it contributes to a partly unexplored research area at the intersection between value co-creation and collaboration; second, it studies co-creation across several network settings from a small firm’s perspective and identifies the role played by the various actors involved in this process.