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Paper info: Orchestrating customer-oriented private-public ecosystem transformation: health care reform in Finland

Title


Orchestrating customer-oriented private-public ecosystem transformation: health care reform in Finland

Authors


Satu Natti,
Hanna Komulainen
University of Oulu
Finland
Hanna Komulainen , Saila Saraniemi and Pauliina Ulkuniemi

Place of Publication


The paper was published at the 35th IMP-conference in Paris, France in 2019.

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Abstract


In Europe, health and social services reform of public healthcare is emphasizing collaboration between private and public actors. The need for radical change is widely recognized, although in Finland, related legislation is still lacking due to problems in reaching political consensus. However, with or without the new legislation, systemic changes are needed. Our aim in this paper, is to create an in-depth understanding of how transformation of the public health care system towards a more customer-oriented ecosystem can be orchestrated. In particular, we focus on new public procurement procedures. The way public procurers are interacting with the supply market is shifting from the purely transactional exchange towards more resource focused and collaborative exchanges.