Paper info: Examining interactions in the context of culture and creative industries (CCIs): a mutual benefit for IMP and CCI research?
Examining interactions in the context of culture and creative industries (CCIs): a mutual benefit for IMP and CCI research?
Arja Lemmetyinen and Tanja Lepisto
Place of Publication
The paper was published at the 35th IMP-conference in Paris, France in 2019.
Recent estimations show that the cultural and creative industries (CCIs) employ 7.5% of the EU’s workforce and add around EUR 500 billion to GDP. Additionally, CCIs are seen to benefit other industries and areas of society, such as education, regional and local development, and improved social inclusion and community life; contribute significantly to youth employment and be resilient in the context of the economic crisis, and support the global relationship of the EU. By operating at the crossroads between arts, business and technology, CCIs create spill over effects in other industries (IT, tourism, fashion). However, screening the academic journals where many IMP-scholars publish their research does not reveal many cases with CCIs as the focus. This assumption inspired the authors of this study to review and analyze whether the key words like interactions, relationships and networks as the symbols for the business-to-business marketing approach in the ”traditional” industries and so commonly utilized in the industrial marketing research, do appear in the marketing and management research focused on CCIs. This conceptual paper will be based on a literature review of the academic journals in the field of industrial marketing management, business research and on the journals focusing on CCIs.